Ultimate SEO Secrets Black Book
There’s a lot of brands and online marketers out there who take the “Field of Dreams” approach to SEO -“If we build it, they will come.” Or, in other words, if they create awesome content, Google will take notice, rank their website, and send crazy amounts of traffic their way. We hate to be the bearer of bad news but… Yeah, thatʼsjust not true at all.
If your entire traffic-driving strategy is “Invest in great content and hope for the best,” you might as well take your money and light a match to it, because that’s just not going to work. If all it took to reach the top of the rankings was creating great content, everyone would do it. And Google AdWords wouldn’t be so wildly popular, nor would they be able to get away with charging $6, $10 or even $892 per click!
Great content is important. But it’s only a piece of the puzzle. If you want to move up the ranks in Google, you need to be smart about it. You need a strategic system for creating content that not only wows your audience, but plays nice with Google’s algorithm, gets you on the front page, and drives the traffic you need to make serious cash off your content.
SEO is the key to ranking your content in the SERPs...
You can drive crazy amounts of qualified traffic, and transform your content into a cash-generating machine.
David James // DCA Digital - Director
We’re talking about Search Engine Optimisation. Also known as SEO.
Today, we’re going to show you our ultimate SEO secrets so you can see exactly how to get high-quality links and free traffic to your website -and make a ton of money in the process. Think you know about free traffic? Think again. Here are our 6 bulletproof strategies to flood your business with qualified leads and customers:
Prep your website for success
First things first: before you start driving crazy amounts of free traffic to your website, you need to make sure your website is prepped for success. If your site is a mess, there are a million technical glitches, and your page takes an eternity to load, it doesn’t matter how much traffic you get to your site… they’re all going to take one look and run in the other direction.
Before you get started driving traffic, you need to:
Do a site audit and fix any technical errors
Make sure your page loads lightening fast
Create a backlog of ah-mazing content to keep your traffic engaged
If your website looks like a bomb full of technical glitches exploded all over it, consider it ground zero. Before you do ANYTHING else, you need to get those glitches fix and get your site working like a well-oiled machine.
Tech issues will tank your site because a) it will never rank in the search engines, no matter how great your content is, and b) as soon as your visitors encounter a tech glitch, they’re going to hightail it out of there quicker than you can say “site under construction.”
Here are a few of the most common technical errors you might be facing - and, more importantly, how to fix them:
You've got a bunch of
versions of your homepage
Your homepage is - you guessed it - the home-base of your website. And, since it’s a home-base, there should only be one. If you have ten different versions of your homepage, all with different URLs? Yea, you need to fix that. Check different variations of your home URL to see if additional pages are floating out there in the interwebs:
If you find an extra homepage or two (or ten), set up a 301 redirect to automatically direct all the duplicate versions to the correct homepage (if you’re using a CMS, you can take care of this with a plugin; if you’ve got a custom site, you’ll need to get into the code).
Your images are missing alt tags
If you’re not using alt tags on every single image on your website, you’re doing it wrong. Images without alt text will tank your rankings in the search engines.
You can check each image on your website manually for alt tags, but depending on how many images you have, that can take forever, so we recommend either:
Using an Image alt text checker tool, or Using a W3C validation tool.
Both of these tools will let you know which images on your site are missing alt text so you can go in and update each image. Make sure the alt text is descriptive and relevant to the image; otherwise, you’re wasting your time.
Your meta tags
are a mess
Because they’re the only things visible to potential visitors in the search engines, your title tag and meta description are key to driving organic traffic. And if they’re messed up? You can kiss that traffic goodbye.
Most people mess up their title and meta tags by making them too long. Google cuts off your title tag at 70 characters and your meta description at 150 characters, so that should be your maximum for each.
If you’ve got longer tags lurking around your pages and posts, you need to fix them. If you’re a Wordpress user, you can use the Yoast SEO plugin to find and fix any unnecessarily lengthy meta tags.
To send insane amount of FREE traffic to your site
know where you stand
Before you can get started driving tons of free traffic, you should definitely take a look at what traffic you already have and see how much love Google is sending your way.
Figuring out how much traffic you’re getting from Google and where its being sent to on your
website is as simple as a Google search.
To check your Google index, just go to the Google search bar and type site:domain.com.
So, if you’re Mark Zuckerberg and you wanted to check how much traffic Facebook was getting, you would just head on over to Google and type site:Facebook.com into the search bar and hit enter.
Google will pull up all the indexed pages that show up in the search results and are eligible to receive traffic and display them at the top of the results page.
AS YOU CAN SEE, FACEBOOK IS DOING ALRIGHT FOR THEMSELVES WITH OVER 2 BILLION RESULTS IN THE GOOGLE INDEX.
By doing this quick search, you can see how many pages on your site are eligible for Google traffic. If the results are surprising to you - like you have way less pages than you thought being indexed - it’s a red flag that’s some- thing wrong.
If you get zero results, you’ve either a) typed in the search query incorrectly, b) restricted Google from crawling your page, or c) done something to make Google mad and gotten your site banned from the index.
If you’re dealing with scenario a, just type the query in correctly (obviously). If you’re dealing with b or c, you’ve got some work to do.
Check your robots.txt file to make sure you’re not restricting Google’s access to crawl your website (you can learn more about how to update your robots.txt file here). If you’re a WordPress user, head over to Settings and, under “Reading” make sure the box that says “Discourage search engines from indexing this site” is UNchecked.
If you’re worried you might have done something to get on Google’s bad side, check your Google Webmaster Tools for any penalty notifications (you can find them in the Manual Actions report). If Google penalized you, fix whatever’s wrong and then send in a reconsideration request to get your pages back to being indexed - and traffic back to your site.
If you see SOME of your pages but not ALL of them, you’ll need to do a little more digging and see what’s up. Do you have duplicate content? Are there specific directories that aren’t coming up? Do a deep dive on the parts of your website that aren’t coming up and look for any bugs or errors so you can
a) fix them, and b) get your pages indexed.
On the flip side, if you see 10,000 pages you’ve never heard of indexed in Google, that’s an issue to. Certain plug-ins will create unnecessary, spammy pages on your website that, when indexed, will hurt your rankings - so if you see them, get rid of them.
Knowing where you stand with Google from the get-go can help you get things in line and maximize your strategy to drive the most traffic.
Spy on your competitors &
Steal their traffic
Got a competitor that’s absolutely crushing it with traffic?
Great. It’s time to do a little detective work, spy on the competition, and steal that traffic foryourself.
Now, before you start wondering “is it wrong to steal my competitor’s traffic?” let us be the first to tell you: the answer is NO. Competitive auditing is a common practice in SEO. Everyone’s doing it - even Starbucks.
Through competitive auditing, you can find out exactly which keywords your competitors are using in their content to drive crazy amounts of traffic.
Do you know the top keywords your top three competitors are ranking for right now? You 100% should. If not, you’re doing it wrong.
But don’t feel bad. Most businesses (and marketers for that matter) have zero idea what keywords their competitors are targeting. Their keyword research consists of downloading a list from Google’s Keyword Planner tool.
Yeah… not the best approach.
A better approach? Spying on your competitors, finding out exactly which keywords are sending them the most business, then creating content that’s better than theirs - and stealing that traffic for yourself.
use seo copywriting to
increase clicks from the search pages
Words are powerful. And the right words in the right place can have a huge effect on how much traffic you get from the search engines.
Here’s the long and short of it: you might have an awesome website, you might choose the right keywords, and you might create content that people will lose their mind over, you might even make it to the top of the rankings… but if your title and meta description don’t immediately grab potential visitors’ attention and compel them to click, it doesn’t matter. Because they’ll never make it to your site.
If you want traffic, you need to use some good ‘ol SEO copywriting tactics to improve your organic CTR and drive people from the SERPs to your site.
Your title is, hands down, the most important element on your page. It’s the first thing people read and the deciding factor in whether or not they keep reading, so it needs to be killer. But how, exactly, do you write a killer heading?
USE THE RIGHT WORDS FIGURES
Starting with a number and using power words in the title are two go-to’s for amping up your title copy. So, for example, instead of titling a post “Ways To Build An Online Brand,” (which is super weak), title it “7 Smart Ways To Build a Strong Online Brand” (much better).
Your potential readers want to know what they’re getting into when they click on your link. By including the who, what, why, and how in your post title, you’re putting that information out from the get-go, which will drive more qualified clicks.
If you can, add your primary keyword to the title. The closer to the beginning of the title, the better. Including your keyword in your title will make sure your readers know exactly what the main topic of your post is - and it’ll help you rank better in the process.
Your meta description is almost as important as your title. If people are on the fence about whether they want to click, they’re going to look to the meta description to decide. And if your meta description doesn’t work, you can kiss those clicks goodbye.
Here are the rules-of-thumb for meta descriptions that work:
•Keep it less than 150 characters; anything after that will get cut off
•Use your primary keyword in the meta description; just don’t keyword stuff or make it look spammy
•Remember those power words? Use them in the meta description and, while you’re at it, pair them with action words (like grab or click) to inspire readers to take action and get their click on
•Want your readers to click? You need to tell them. Use a clear call-to-action (CTA) to tell readers a) what you want them to do, and b) why they should do it. (So, for example, “click here to learn more”)
•Make it about your readers’ the more benefit and value you can build for them, the more likely they’ll be to click
Go info crazy
There’s some types of content that, for whatever reason, just perform better than others.
And one piece of content that’s pretty much guaranteed to explode your traffic - if you do it right - is infographics. People just can’t get enough of them.
A lot of people think that infographics are expensive to make, but they’re not. If you have an in-house designer that’s worth their salt, they should be able to whip one up using a tool like Visual.ly. If not, you can find tons of decent designers on sites like Upwork or 99designs that can get it done for you.
The key to killing it with infographics is this: you need a good idea. You can’t just recreate an infographic someone’s already done. If you want it to generate some serious link juice, you need to come up with an infographic that’s unique, original, and compelling.
Once you’ve got your idea locked in and your infographic designed and published on your website, it’s time to get it out into the world.
First, you can submit your infographic to sharing sites like AmazingInfoGraphics.com or DailyIn- foGraphic.com. But you never want to leave your link building efforts entirely up to chance, so the next step is to do a massive outreach campaign.
Find the top influencers in the topic your infographic covers. Then, reach out to them all and let them know about your infographic and why it would be helpful to their audiences.
don't let traffic slip
through your fingers
You can drive all the free traffic in your world to your page. But if you don’t do anything with them when they get there? You’re wasting your time. If you want to make the most out of your traffic, you need to think about more than just how to get traffic. You need to think about how to convert traffic.
Wherever you send your traffic - whether it’s a blog post or an infographic or any other piece of content under the sun - it needs to be set up like a landing page, optimized to capture their email address and convert your visitors from “casual reader” into “subscriber.” That way, you can continue to build the relationship and keep selling them on your products and services from now ‘til kingdom come.
Just take a look at marketer Neil Patel. Every single blog post the man writes (and believe us, there’s many) is essentially its own landing page with powerful CTAs that drive readers to subscribe to his email list:
You put a lot of work into creating awesome content and driving traffic to read that awesome content. And after all that blood, sweat, and tears, you’re selling yourself short if you let that traffic slip through your fingers. At the very least, include a strong CTA at the end of every post that encourages your readers to subscribe to your mailing list. You can also put a CTA in the sidebar or link to it from the article text.
Just don’t get too crazy with it. If all of your content feels like a sales page and every other word is begging for your email addresses, you’re going to come across as desperate - and that’s never a good look.
know the 3 fatal traps no seo company would ever tell you
(ignore them at your own peril)
Now, after reading this, you might think “all of this is great, but I think I’ll just hire an SEO company to do this for me.”
And that’s fine. But it’s insanely important to make sure you work with the RIGHT SEO company; one who knows their stuff and isn’t going to waste your time.
Here are the three fatal traps that no SEO Company would ever tell you. And trust us when we say:
Not all links are created equal. But some shady SEOs don’t care and they’ll get links from anywhere they can - including PBNs.
The vast majority of agencies out there are using PBNs (Private Blog Networks) to generate backlinks for their clients. And the value of these links?
They’re absolutely worthless. Using a PBN to generate backlinks is like strapping a time bomb to your business chest. Eventually, Google will find out. And they’re not going to be happy.
Yes, PBNs will get you backlinks. But the websites they’re coming from have zero authority with Google, and when Google catches wind that all of your links are coming from questionable websites, they’ll shut you down quicker than you can say “I didn’t know the links were bad!”
When an agency promises you hundreds of backlinks, it all sounds good. But if those links are
coming from a PBN, you’re wasting your time, money, and - eventually - your rankings.
If your SEO agency isn’t ranked #1 for any competitive keywords and phrases, you need to run in the other direction.
If they can’t rank their own business, how can you expect them to rank yours?
A good test is to Google “SEO Agency + city” and see where they rank. If they’re not in the top three, they’re not worth your time.
Do a quick test to see where we are sitting. Google,
seo port macquaire,
and see for yourself.
Fatal Trap #3: Ranking #1 for a keyword with no search traffic is like coming in first place in a race where there’s no one else competing.
In other words, it’s completely useless.
A lot of SEO agencies will rank your brand for useless keywords so they can say “See? Look! You’re #1 for this keyword!” But it doesn’t matter if you’ve got top ranking for a hundred useless keywords - they’re still useless.
The only thing that matters is ranking for competitive keywords that drive real, qualified traffic. If your SEO agency can’t do that (and would rather waste their time showing off their ability to rank you for keywords that don’t mean anything), it’s time to drop them.
BOOK YOUR FREE STRATEGY SESSION TO LEARN HOW YOU CAN
Getting the stuff in this report right is the only way to start becoming super successful online. If you're serious about dominating your market and maximizing - down to the last dollar - your advertising ROI, you must address these five things. If you're not, then you're probably spending more money than you need to on marketing...but getting less return than you should. For example, when you work with us, we target a 3:1 ROI on your marketing spend.
That's right. Our goal is to get $3 into your business for every $1 you spend on marketing.
I've given you what you need to get started. But if you have any questions, or would like our help on implementing any of the above, get in touch today. Even better, for a limited time we're offering you a 30-minute strategy session where we'll discuss your business goals and challenges and draw up a Digital Marketing Blueprint for you for free.
Please note this is NOT a sales call. You will be speaking with one of our highly experienced Digital Strategists, not a salesman.
Claim your no-obligation free 30-minute strategy session now and get your $1,000 custom Digital Marketing Blueprint, FREE!
Before you claim your free strategy session you must understand that this is only for people serious about setting up their business for long term success. We'll do the brunt of the work, but to truly get your sales figures skyrocketing we need your commitment and dedication. If you're not ready for that please don't waste our time.
But if you are ready to kick your business into overdrive and skyrocket your profits book your FREE strategy session call now.